MP entered the Asian market in February 1995. From the very start,
we began the task of understanding the market, attracting customers,
adapting to regulations, and all the other details to get us ready
to open our agency in Beijing, China, in May 1997.
Our decision to set up in China responds to a medium- and long-term
strategy based on the present and potential market (China is the
world leader in lift installations in new buildings).
Our complete lifts are now in operation in Bangladesh, Indonesia,
Singapore, Thailand, Taiwan and China, and we sell components
in Malaysia, Hong Kong and Japan.
We opened our Bangkok agency in early September 1998 as a hub
for consolidating the Southeast Asian area.
We plan to open an agency in Shanghai at the end of 1998 and another
in Guangzhou in mid 1999. In this way we can cover all of China
for sales and before&after-sales service, and provide support
to nearby areas as well.
One of our main advantages is the constant support we give our
customers from the moment an order is received, and the training
we provide to help customers become familiar with our products
before carrying out the installation on site.
MP was present at the three international lift shows (Beijing '96,
Shanghai '97 and Beijing '98), in addition to the Singapore International
Show in 1998 and the Guangzhou National Show in 1998.
MP's current aim in Asia is to begin assembling lift components,
and to expand our distribution network for complete lifts and
components.
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