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FROM MP CENTRO


MP Centro, with a team of five people, has the challenging goal of selling 6 million euros worth of product in 1999. Spain’s central region office covers, both commercially and technically, the entire central area of Spain: Madrid, Segovia, Ávila, Salamanca, Zamora, Valladolid, Palencia, León, Guadalajara, Cuenca, Toledo and Ciudad Real.

Training courses:
This year we are giving numerous technical training courses to different companies in the central area. For this purpose, our current exhibition hall has been fitted out with an electronic simulator which faithfully reproduces the operation of the lift and which shows how its main electrical components (VVVF controller, car operator, machine, car, control station, rescue systems...) are interconnected.

Installation of the month:
Three traction lifts (450 Kg., 6 passengers, 11 floors, triplex operation controller with frequency variation) are being installed in Madrid by Ascensores Fain S.A.. These lifts have been equipped with the best range of products currently manufactured by MP, such as remote control via modem (GSM or conventional technology), a 3VF REVECO car operator, controllers with frequency variation controlled by the ASITRON chip, designed by MP, a new range of displays, and more.


FROM ITALY


Our affiliate in Italy officially started to operate on 1 January 1999.
 
We had the opportunity to introduce it at LIFT ´98, in Milan, where we were visited by a great number of Italian lift installers who were curious about our products and showed great interest in them; they affirmed the technical and, in some cases, highly advanced quality of the products.
 
Operating in the Italian market is a very ambitious project: Italian lift products have always been leaders in the world, so supplying Italian clients will give us great satisfaction and will be a source of experience.
 
The first few months of activity on the part of our affiliate have yielded very positive, and somewhat unexpected, results.
 
Complete lifts, controllers, automatic doors (with Reveco operators) and control stations are the products that aroused the greatest interest, as they were seen as real novelties in Italy.


FROM AUSTRIA



The official inauguration of the new facilities of MACPUARSA´s office in Austria, MACPUARSA Aufzughandels GmbH, took place on February 8. This office is in charge of the central and eastern European markets.
 
The ceremony was presided over by the Spanish Ambassador to Austria, Ricardo Díez-Hochleitner, our commercial manager, Eugenio Barroso, and the MP regional manager for central and eastern Europe, Alvaro Rein. The ceremony was also attended by the Commerce Counsellor for the Spanish Embassy in Austria, by several representatives of the Austrian Chamber of Commerce (Wirtschaftskammer), and the Industry Confederation (Industriellenvereinigung), as well as by a large number of clients and collaborators.
 
After briefly thanking those present for attending, Alvaro Rein gave the floor to the Ambassador, who highlighted the great growth and international acceptance of the industrial products manufactured in Spain. He pointed out, for example, that Spain has become the world’s third largest manufacturer in sectors such as the motor industry, and he praised the investment efforts made by companies like MP MACPUARSA, which makes such success possible.
 
Next, Eugenio Barroso took the floor. After giving a brief summary of the history of MP MACPUARSA, he stressed that the great international expansion that the company has experienced in recent years is due solely to the volume of its investments in research and development, 3% of the total sales, which has made it possible for MP products to reach a very high technological level while maintaining very competitive prices. The regional technical manager gave a brief presentation of the main products in the exhibition hall.
 
Finally, after a toast to a successful future, all those present were invited to try some Spanish foods.
 
The prestigious German magazine LIFT REPORT will include a special article about the inauguration as well as an interview with
Alvaro Rein in its May issue.


FROM THAILAND


Since MP set up office in Beijing - China in May 1997, frequent communication and business relationship started with the South-East Asia Region, i.e. Thailand, Singapore, Malaysia & Indonesia.
 
With business opportunity growing and over 8000 new lifts installation in a year within the area, MP decided to open its own office in Bangkok. MP Thailandia officialy registered in December 98 (as a Representative Office), covering Indochina and South-East Asia.
 
Obviously, construction activity changed drasticaly due to the crisis hurting asian coutries. Subsequently, target has been taken towards components for renovation instead of promoyting complete lift. Therefore, tremendous progress has been made to homologate doors and safety components for market in Singapore and Australia. We registered our first order with Vietnam recently and expect to penetrate Philippines very soon.
 
Hopefully and with business growing, next step will be to set up our own workshop for local market, allowing us to compete the local manufacturing, to match our product with the asian demand and to adapt it to the local standard.