Dear friends:
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- I am taking this opportunity, our third newsletter, to inform you
that this year we will continue to invest in R&D, and in new manufacturing
lines.
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- We will open a new, 8,600 m2 plant in Seville for steel plate processing and another 10,000
m2 plant in Saragossa for complete lift assembly.
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- We see this investment as a necessary and natural step within
our development process, which allows us to look to the future
optimistically in regard to all areas of the company.
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- With respect to 1999, I would like to point out the following:
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- Our projected sales growth is 30% for the ninth year in a row.
We expect to maintain that figure for the next five years.
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- Internationally, in addition to our sixteen existing companies
worldwide, new ones will be formed in Singapore, Shanghai, Chile,
France, the Czech Republic and Turkey.
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- With regard to our production lines, they are being modified for
the new product designs. This process should take until the beginning
of June, God willing. The new designs will be manufactured along
with the current designs, as in many cases they complement each
other.
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- On 22 January our company was certified by a European notified
body (TÜV), in accordance with the new directive, 95/16/EC. I
believe we are the first Spanish company to have received this
certification within our sector, and the second one in Europe.
More importantly, we have managed to convey to our clients and
suppliers the certainty that the new directive, which we are already
applying, is beneficial and makes us more competitive in regard
to the other companies, which are not ready for it.
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- Unfortunately, prices for new installations will still be low
in 1999, since companies do not mind losing money on the installation
of new lifts provided they are contracted for their maintenance.
This leaves us little margin to work with, but this year, due
to the new directive, we have decided on a minimum increase in
prices to demonstrate our commitment to our clients. This may
help them regain the competitiveness that, in our opinion, had
been lost.
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- We are working towards the unification of policies at a global
level, but with great flexibility when it comes to adjusting to
the different markets. It is necessary to have very direct management
in the area of human resources and great enthusiasm for all the
projects that are started all over the world.
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- Finally, I would like to personally thank you for your part in
making our hopes reality and ask you to pass on your ideas and
suggestions so that, together, we can continue to build companies
known for their excellence.
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- I look forward to hearing from you. Sincerely yours,
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- Gonzalo de Madariaga Parias
- President of MACPUARSA
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