The Elevation Division’s new website is now ready and can be accessed via the Corporation’s home website at:

www.mpcorporacion.com

The main advantages of the new website are:

• The creation of as many languages as you like in real time via a private content administration panel. The site is currently available in Spanish, English, French, German, Dutch, Chinese, Swedish and Russian, Polish, Czech and Italian. Finnish , Turkish and Slovak versions will also soon be on-line.
  
• Improved positioning in horizontal search engines (i.e. Google, Yahoo), thanks to the page’s own internal architecture.
  
• Usability and access to information.
  
• Technical capacity.
  
• Corporate portal with products.
  

A vertical menu has been chosen to facilitate updating and higher scalability in time. Horizontal menus tend to restrict future growth.

Access to the different sections is more intuitive: real, more representative photographs of products have been used, and these are more easily associated with the different product types: Lifts, Mechanical Escalators, Modernization Kits, Designer Cars…

The page has been laid out mainly using grey to represent technology, white for cleanliness, red as the corporate colour and a series of complementary colours to add dynamism and modernity.

Beatriz Coll
MP Communication and Image
Elevation Division